{"id":620,"date":"2025-04-10T14:01:07","date_gmt":"2025-04-10T14:01:07","guid":{"rendered":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/?p=620"},"modified":"2025-04-10T14:01:07","modified_gmt":"2025-04-10T14:01:07","slug":"hyper-personalization-for-msmes-businesses-exabytes-digital-day-20th-march-2025","status":"publish","type":"post","link":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/2025\/04\/10\/hyper-personalization-for-msmes-businesses-exabytes-digital-day-20th-march-2025\/","title":{"rendered":"Hyper-Personalization for MSME’s Businesses – Exabytes Digital Day – 20th March 2025"},"content":{"rendered":"

 <\/p>\n

<\/a><\/div>\n


\nLast week I attended Exabytes Digital Day with topic about hyper-personalization for MSME’s Businesses. <\/span><\/p>\n

To make MSMEs could compete with big entreprises, we could give services that implement hyper-personalization based on our customer’s data and history. We could give offering by WhatsApp or Email using hyper-personalization based on the customer’s purchasing data so it would give a personal and more relatable offering for the customer if we compare to what big entreprises did with mass and general offerings and advertisements.<\/span><\/p>\n

I am also curious about how small websites could implement hyper-personalization on their websites based on the behavior and history from the customers, and the speaker said it’s very possible to implement with cookies implementation even for websites which are using WordPress as CMS. It’s such an insight!<\/span><\/p>\n

Thanks Exabytes Indonesia @exabytes_id<\/a> and CreativeQode @creativeqode_id<\/a> for the event! I hope I could join the next event with other interesting topics \u263a\ufe0f\u263a\ufe0f<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Last week I attended Exabytes Digital Day with topic about hyper-personalization for MSME’s Businesses. To make MSMEs could compete with big entreprises, we could give services that implement hyper-personalization based on our customer’s data and history. We could give offering by WhatsApp or Email using hyper-personalization based on the customer’s purchasing data so it […]<\/p>\n","protected":false},"author":7014,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-620","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/users\/7014"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":1,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":621,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/posts\/620\/revisions\/621"}],"wp:attachment":[{"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.unpad.ac.id\/dzikrayuhasyra\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}